This branding project for The Paper Roll captures a clean and modern visual identity built around simplicity and functionality. The core logo features the brand name alongside a stylized paper roll icon, symbolizing clarity and professionalism. The brand assets are applied across a range of touchpoints to showcase versatility: a receipt printer, business cards, a baseball cap, a storefront sign, a mobile app icon, and a website mockup on a laptop screen. A consistent color palette of black, white, and gold reinforces a premium yet approachable feel. The visual style ensures high brand recall while maintaining professional appeal across both digital and physical media.