HEA Sneakers is a complete brand identity project designed for a modern footwear label targeting a sporty and youthful audience. The project includes a dynamic logo, bold packaging, and supporting brand visuals. The main logo features the words “HEA SNEAKERS” in a strong, sans-serif typeface, enclosed in an orange brushstroke ring to represent motion and energy. The color palette of orange, white, and black is used consistently across assets like the shopping bag, which showcases the logo with a pair of expressive hand graphics, and the shoebox, which carries the same vibrant branding. Product tags in both orange and black add a high-end retail feel and display the website address alongside the logo. Even the sneakers themselves are subtly branded, keeping the design minimal yet impactful. The clean, sharp visuals and soft lighting used in presentations reinforce a premium, modern, and athletic identity. This branding system is ideal for online stores, streetwear collections, or sports-oriented shoe brands looking to create a lasting impression across both physical and digital channels.